Media Futures Consultancy (MFC) was created by its CEO Mark Challinor..
The aim of the consultancy is to help media and non media companies, drive new revenue opportunities from the traditional practices and platforms to the digital world.
Originally, set up for legacy media companies, this consultancy service has now extended to agencies and advertisers, brands and bands, products and services across a range of sectors.
Based on Mark's 20+ years working at senior levels inside and around media companies and their environments, MFC's ethos is providing expert commercial advice around a customer first strategy.
This involves a focus on the shift of consumers to consuming media on many platforms with potentially many different mindsets, contexts and preferences depending on the time of day, location etc.
MFC simplifies the process and provides no nonsense, practical advice on how you can tackle a different future.
Areas of MFC's expertise may well include one or more of a range of hot topics for your organisation such as: mobile, tablets, cross platform synergies, advertising developments, data usage, sponsored content, advertiser and staff education, native advertising, culture change, technology acceleration and implications, future trends, social media, customer sharing and feedback...
in essence, Meida Futures is a global consultancy service providing companies with guidance on the ever complex and increasingly digital commercial world. With over 20 years working inside and with media companies across the world, CEO Mark Challinor knows what’s needed for tackling today’s fast paced environment.
For media companies this typically means steering through the maze of moving from a traditional environment into an omni-channel world and for other brands, guidance into how they can build, then drive interactions with audiences whilst exploiting the data generated to create better customer experiences, profitably.
In all cases, this process involves how new revenues can be achieved while protecting and developing current revenue streams. All given in a no-nonsense, practical style which helps companies be able to begin new or further existing journeys.
Media Futures has helped companies in the media, e-commerce and entertainment industries in the following areas…
Context / environment examination: e.g. studying the market factors behind an industries development.
Cultural Change: the process of constructing a digital strategy, how to provide the right staff and skill sets, investment scenarios, cross discipline adopting (in media terms normally editorial and commercial area synergies), the importance of continuous product development, attitude, agility.
Connected everything ("The Internet of Things"): the future vision. What will our world look like? From the assessment of wearables such as smart watchers and Google Glass to tools such as augmented reality and mobile ad targeting.
Customer experience management: the appliance of (neuro) science, what is the future of advertising & marketing, the role of creativity and creating a new customer experience.
The rise of “mobile”: what is mobile (e.g. a connection, a device, a behaviour?). The need for user centricity and how mobile provides a unique interaction, targeting and revenue generating opportunity.
Marketing guidance and support; Writing marketing plans which cover essentials such as customer loyalty programmes, promotional marketing and thought leadership.
Social media: the importance of, which to use, how to use, when to use and correctly targeting new customers via social media apps.
Safeguarding future: which approach is best, renting or hiring new technology?
Data: the new oil? How do we extract it, manipulate it and commercialise it? e-commerce, m-commerce, what should be our future digital offerings (how can data be used to help us shape new product/services and brand extensions).
Learning from others: Mark Challinor’s role as Vice President of industry body, the International News Media Association (INMA) has enabled him to acquire a unique perspective and the ability to collect and collate hundreds of relevant case studies from around the world which have been used to share with clients.
Speaking engagements: Why not ask Mark Challinor to speak at your event? Our testimonials page on this website shows some of the comments received from high profile organisations where Mark has spoke recently. He can provide a hard hitting, informative, creative and entertaining speech for your audience no matter the size.